The End Of Political Polls And Media Spend As We Know It?
The elections are over (Whew!). But, for a couple of political consultants (one “former” and the other very much active) the questions linger. GCAi’s John Garvey, a former legislative aide and political consultant, and Tony Cignoli, also a former legislative aide and very active political consultant, dig into the questions surrounding inaccurate polling and the impact of media spend on advertisement.