GCAi Donates C-Level Video to Support Food Bank Capital Campaign
“Nobody should have to go hungry and navigate life.”
– Christina Royal, President of Holyoke Community College.
Unfortunately, need is not the main success factor of a nonprofit capital campaign. In order to navigate and penetrate the crowded field of capital campaigns in-market, the message needs to be important but communication is critical.
GCAi recently provided the Food Bank of Western Massachusetts with a critical advantage – for free. As part of its annual community services effort, the Springfield-based digital public relations company provided the Food Bank with a capital campaign video (below) with an estimated production value of over $10,000. The video highlighted the perspectives of a variety of business and community leaders including State Representative Aaron Vega, Jacqueline Charron of PeoplesBank, Charles D’Amour of Big Y World Class Market, Christina Royal, of Holyoke Community College, and Dr. Frank Robinson of Baystate Health System.
Darcy Young and James Garvey on-location during the production of the pro-bono video.
Award-winning producer Darcy Young finished the 2-minute video with the expectation that it could be later used in smaller edits for digital marketing campaigns. “While I agreed with the Food Bank team that a long-form video would be useful for direct pitches, I felt that the individual thoughts of local business and civic leaders would make quite effective digital campaigns down the road. So, we planned and shot the video with that in mind.”
The video is currently being employed by Food Bank staff to pitch to area philanthropists and corporate charitable donors. The campaign hopes to raise the funding necessary to expand the Food Bank’s facilities including additional farmland to grow fresh vegetables.
