Capturing Light

“Cameras capture light and then in turn create the videos or pictures with that captured light. It’s my job, my passion in fact, to manage the cameras towards capturing the best light and then turn it into a very bright narrative arch in the edit suite.” – Nate

As a PR videographer, Nate literally lights up the room, yet, he does that in a way that exudes a quiet confidence mixed in with empathy for his subjects. Nate knows PR interviews are not easy, especially when lighting, sound kits, and multiple cameras are added. That’s where his core skills of quiet confidence and empathy are not only useful, they are critical.

It’s not preparation necessarily and in fact interview subjects get caught up in the jargon and talking points, missing the opportunity to be authentic. That’s where Nate comes in. A relaxed subject, led through a few comfortable, yet interesting questions, will yield the best interview every time. Nate knows through experience.

Making Magic

“Video allows companies and businesses to tell their story in an engaging way. Through video, you’re able to see and feel the emotions and story on screen. I really feel that it is my job to capture all that in the shoot and the subsequent edit.” – Nate

It’s in the edit suite, however, where Nate’s sorcery begins. Using the latest editing software and hardware, Nate takes the camera’s captured light and turns it into an impressive video asset that will yield engagement and link clicks in a subsequent GCAi digital campaign. The magic is really the right brew of technology and storytelling with audience expectations and dissemination platform requirements stirred in.

Editing for digital dissemination is a complex effort. Its objective is to yield measurable results in a world where audience opinions, supported by AI driven algorithms, matter most. Nate does this every day.

Delivering To the Customer’s Door

Like all great chefs, Nate is not only accomplished in cooking up impressive videos, but he is rapidly becoming a master of delivering them to the right digital audiences as well. Initially working under the tutelage of James Garvey, Nate has expanded his training and certification to include.

• LinkedIn Advertising Fundamentals: Launching successful LinkedIn advertising campaigns, optimizing targeting and reporting.
• LinkedIn Advertising Marketing Strategy: Full-funnel marketing strategy and using LinkedIn for brand awareness and lead generation.
• Meta Digital Marketing Associate: Campaign creation, management, and reporting through Meta Ads Manager.

Practice Makes Perfect

Nate is a graduate of Westfield State University, where he earned a bachelor of arts in Communication with a dual concentration in Media Arts and Analysis and Public Relations. He also minored in Graphic Design.

When he does not have a camara in hand, he is putting his vintage Jeep Cherokee through its paces on some remote Class IV road or worse.