Production
Relevance must be baked into digital production and dissemination. If audience doesn’t bite, algorithms will see to it the campaign is doomed. Our ability to drive relevance is fueled by constantly upgrading our production skills and mastering the latest video and digital marketing campaign technologies. Our video producers are amongst the most experience in the market and stand alone when it comes to effective brand journalism.
Digital
For digital dissemination, we’ve earned Google Partner and Facebook Marketing Agency Partner status due to our commitment to training and as well as the effectiveness of our campaigns. We know how to find the right audience for each campaign.
Media Relations
The other key ingredient of GCAi’s secret sauce is our media relations experience. We have in-depth experience with media relations because we have worked in and around media for years. We know the need of news outlets and are a regular source and resource for their coverage. Therefore, our pitches are not based on persuasion but, instead on positioning. Media are looking for stories every day and we keep our relationship intact by positioning our stories to their needs, not pushing our needs on them.
