You have news!

You have news and it’s important to you. From a PR perspective, you want coverage – the right media to report on your news to your audience.

We get that, but we also can do better.

With years of media and PR experience, we know how to put together stories that sail. Our campaigns work because we build in relevance. Through careful planning and really excellent storytelling, we build your news around what is important to them. That’s the it factor – relevance.

In a digital world you will not succeed without relevance. If this approach sounds more complicated it’s because it is. It’s easy to send out press releases. It hard to get media coverage and even harder to get your audience to directly engage with your news.

GCAi Digital PR technology puts you and your stories right in front of your customers almost instantaneously. Using our Video Production and Digital Marketing technologies, we shape your story, post it on your website, and deliver it to your audience in ways that were never before possible.

For media, we serve up your story in a particularly attractive way. Our Digital Media Kits (DMKs) were invented to make a first impression on a reporter, because they are not going to click around to find a second. They don’t have time. They want to cut through the BS and get to the story. The have seconds to deliver a verdict: Relevant and important or move to trash. Our DMKs are designed to be arresters – stop the reporter’s scrolling, engage them in the message, and provide them with additional assets without a lot of clicking. All deliver to their desktop in a visually impressive way.

This is the new PR – a process that uses the Internet, social media and traditional media to more effectively connect with your customers in a highly measurable way. In fact, we can measure just about every aspect of the customer journey and sales funnel including:

• Views
• Shares
• Engagement
• Tone (Positivity vs. Negativity)
• Impressions, Reach, Frequency